MasterFoods le apuesta a la vida saludale

MasterFoods Colombia es uno de los casos destacados del TOP 200. Con una ubicación en el puesto 85, es una compañí­a cuyo crecimiento general en ventas fue del 51%, un porcentaje sobresaliente del promedio general. [sc name="columnas_texto%un_medio" descripcion1="Adriana%20Lizalde%20Guti%C3%A9rrez%2C%20gerente%20de%20asuntos%20corporativos%20de%20Mars%20Regi%C3%B3n%20Andina%2C%20se%C3%B1ala%20que%20el%202016%20fue%20en%20general%20un%20a%C3%B1o%20de%20crecimientos%20moderados%2C%20en%20el%20cual%20se%20comenz%C3%B3%20a%20vislumbrar%20un%20proceso%20de%20desaceleraci%C3%B3n%20reflejado%20en%20el%20consumo.%0A%0A%E2%80%9CExistieron%20una%20serie%20de%20situaciones%20a%20largo%20del%20mismo%20que%20generaron%20una%20serie%20de%20impactos%2C%20para%20nuestro%20caso%20particularmente%2C%20por%20mencionar%20algunos%2C%20el%20paro%20camionero%20y%20la%20tasa%20de%20cambio%E2%80%9D%2C%20explica.%0A%0AEn%20Colombia%20el%20segmento%20de%20chocolates%20ha%20sido%20el%20de%20mayor%20crecimiento%20para%20la%20compa%C3%B1%C3%ADa%20en%20los%20%C3%BAltimos%20a%C3%B1os.%20Mars%20fab-%20MasterFoods%20Colombia%20es%20uno%20de%20los%20casos%20destacados%20del%20TOP%20200.%0A" descripcion2="Con%20una%20ubicaci%C3%B3n%20en%20el%20puesto%2085%2C%20es%20una%20compa%C3%B1%C3%ADa%20cuyo%20crecimiento%20general%20en%20ventas%20fue%20del%2051%25%2C%20un%20porcentaje%20sobresaliente%20del%20promedio%20general.%20rica%20seis%20de%20las%20marcas%20de%20mayor%20venta%20del%20mundo%2C%20incluyendo%20M%26M%E2%80%99s%C2%AE%2C%20SNICKERS%C2%AE%2C%20TWIX%20%C2%AE%20y%20Milky%20Way%C2%AE%20que%20se%20comercializan%20en%20Colombia.%20Para%20Lizalde%20la%20promesa%20de%20valor%20se%20centra%20en%20optimizar%20la%20composici%C3%B3n%20nutricional%20de%20los%20productos.%0A%0A%E2%80%9CNos%20hemos%20comprometido%20a%20etiquetar%20nuestros%20productos%20de%20manera%20transparente%20y%20f%C3%A1cil%20de%20entender%20con%20el%20fin%20de%20permitir%20que%20nuestros%20consumidores%20puedan%20tomar%20decisiones%20informadas%22%2C%20indica%20la%20gerente%20de%20asuntos%20corporativos%20de%20Mars%20Regi%C3%B3n%20Andina.%0AY%20esa%20es%20precisamente%20la%20apuesta%20actual%20de%20la%20compa%C3%B1%C3%ADa%2C%20no%20solo%20de%20cara%20al%20consumidor%20sino%20tambi%C3%A9n%20ante%20sus%20funcionarios%2C%20asegurando%20fuentes%20sustentables%20para%20la%20fabricaci%C3%B3n%20de%20chocolate%2C%20mejorando%20la%20calidad%20de%20vida%20y%20el%20bienestar%20de%20estas%20personas." ]